バズる
Bazuru
ばずる
From the English "buzz" + the verb suffix "ru." Describes when a social media post gets explosive engagement and spreads rapidly. Used as "bazutta" (it went viral) or "bazuritai" (I want to go viral). Originated from the marketing term "buzz marketing" and became everyday social media slang. Still widely used today.
Examples
昨日の投稿がバズって通知止まらない
My post went viral yesterday and my notifications won't stop.
A friend reporting that their post blew up
バズるかと思って投稿したけど全然だった
I posted something hoping it would go viral, but it totally flopped.
Casual chat with friends
あの動画バズってるの見た？100万再生超えてる
Did you see that video that went viral? It's over a million views.
バズり狙いの投稿ってすぐ分かるよね
You can always tell when someone's just trying to go viral.